Everyone talks about retention. Karly Craig actually built it.

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In this episode, Karly Craig (CMO at No Days Wasted and Author of "Email Is Not Dead”) joins Orita’s Daniel Brady and Aaron Schwartz to unpack what great retention really looks like—from the first email to the 10th purchase.

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We dive into:

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– How Karly scaled an agency to 500+ brands (then walked away)

– What she really thinks of the “email every day” crowd

– How she uses AI to write faster (without losing brand voice)

– Why most marketers ignore their most important retention signal: the customer service inbox

– The difference between brand marketing and performance—and how to do both well

– What to test, what to automate, and when to just call the damn customer

This episode is part tactical teardown, part therapy session for marketers.

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If you run retention or email marketing at a growing brand, this one’s a must.

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